莱佛士设计学院

莱佛士设计学院
PROGRAMMES
莱佛士设计学院
COURSE OVERVIEW
COURSE OVERVIEW

Do large fashion brands excite you and make you want to spend your life savings on their latest handbag? Are you constantly reblogging, tweeting, instagramming the latest fashion trendsetters? This is the power of marketing and we want to help you master it.

Fashion marketing is a rapidly growing sector and Raffles gives you the unique opportunity to study a degree at the intersection of fashion and business.

莱佛士设计学院
Length of schooling 2+1
莱佛士设计学院
Issue the international
bachelor’s degree
WHAT YOU’LL|LEARN IN THIS|FASHION MARKETING |COURSE?
WHAT YOU’LL
LEARN IN THIS
FASHION MARKETING
COURSE?

In order to stay ahead of the fast-paced industry of fashion, a marketer needs to be able to incorporate a wide range of practical business and creative skills in fashion – including branding, management, buying, styling and digital marketing.


At Raffles, we will equip you with these skills, so at the end of the course, you’ll be able to bring collections from the designer’s studio, to the wholesale showroom, to retail outlets. You’ll create brand and advertising strategies, and put them in place.


We’ll encourage your creativity. We want you to set the new fashion marketing agenda, and we’ll train you to become the creative leaders of tomorrow’s fashion industry.

莱佛士设计学院
CAREER OPPORTUNITIES
莱佛士设计学院
Fashion vent manager
莱佛士设计学院
Brand manager
莱佛士设计学院
Marketing manager
莱佛士设计学院
Fashion Journalist
莱佛士设计学院
Image consultant/assistant
莱佛士设计学院
Clothing assistant
莱佛士设计学院
Fashion stylist,
莱佛士设计学院
Market researcher
莱佛士设计学院
Visual Merchandiser
莱佛士设计学院
Fashion Buyer
莱佛士设计学院
Trend predictor
莱佛士设计学院
Retail Manager
莱佛士设计学院
Brand Manager
莱佛士设计学院
Sales manager
莱佛士设计学院
Public Relations Manager
COURSE MODULES PDF
YEAR ONE
01
YEAR ONE
Colour Theory and Design Principles for Fashion
Fibres and Textiles
History of Costume 1
Marketing Foundation
Computer Graphic Skills FMM
Digital Photography
Fashion Marketing and Merchandising
Market Research
Academic Research and Communication Skills
History of Costume 2
Introduction to Brand Management
Technical Drawings (Garment Typology)
20th Century Styles and Trends
Buying Principles
Integrated Fashion Communication
Consumer Behaviour
SECOND YEAR
02
SECOND YEAR
Fashion Coordination and Promotion
Product Development
Visual Merchandising
Financial Management
Global Supply Chain Management (Fashion Buying)
Human Resource Management
Fashion Journalism
Fashion Marketing Project 1
Sensorial Marketing
Fashion Marketing Project 2
Industrial Attachment
THIRD YEAR
03
THIRD YEAR
Fashion Concept and Thesis
Design Studio Project for Fashion
Fashion Marketing Management
Entrepreneurship and New Fashion Business Development
Fashion Portfolio
莱佛士设计学院
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莱佛士设计学院
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莱佛士设计学院
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莱佛士设计学院
Guangzhou
莱佛士设计学院